Running a business requires decisions.
Some are big. Plenty look small until you've spent three weeks thinking about them.
What should I charge?
Should I launch this?
Do I really want this client?
Should I say yes to this opportunity?
Is it time to stop offering this?
What deserves my attention right now?
Getting input can be valuable. Research has its place.
But when you continually override what you know, look outside yourself for the answer, or wait for certainty before moving, you lose more than time.
You lose momentum.
And eventually, you can start wondering whether you can trust yourself at all.
Over four weeks, we're going to work on changing that.